The modern woman continues to evolve. In spite of all the personal responsibilities women are plied with, they have made their presence felt in the Big Bad Corporate world. Many successful corporate houses are the brainchild of enterprising women, who have worked hard to realize their dreams.
No wonder, these ladies have been an inspiration for the new breed of female wantapreneurs, who are all set to give wings to their dreams.
In case you are one of these women, here are some pointers that would help you to stay in charge, from the word go!
Follow your PASSION
Just because an idea works for others, does not mean that it would work for you too. When it comes to starting a business, go for an idea that you are really passionate about. After all, with the amount of time that you would be spending on working on this business, it is important that you go with what is known and is interesting. This is what will propel you to work harder and come up with better results. Lack of passion would lead to disinterest which could be fatal for your startup venture.
SYNC IN with your Personal Life
As a woman, you are bound to have a lot of personal responsibilities, especially if you are a mother. When planning to start a business, make sure that you plan it out in such a way that both your professional and personal life can go in tandem. Lack of synchronization could lead to undue stress, which in turn could affect your productivity and even your health.
SEPARATE Personal and Professional Life
You need to give equal importance to both your personal as well as professional life. A schedule that gives you enough time to focus on both is what you need. However, just planning a schedule is not enough. You need to stick to it unless something urgent comes up. In case you work from home, allocate a separate space for your work life.
Go the TECH way
Getting yourself well-versed with various technological developments would help you to segregate your professional and personal life. Opt for auto email responders, voice call recorders etc to work for you while you are busy with family responsibilities.
As the owner of a startup, you may choose to work by yourself. However, you might definitely need some added support to face the various problems that come your way. Joining a support group that has been specially created for women entrepreneurs would be a good idea. In case you have a mentor, confiding to him or her would also help.
Get Serious about BRANDING
In the corporate world, it is all about brands. You can never be too careful when designing a brand for your business. Brainstorm with professionals and go for the best logos, color combinations and designs for your brand. When deciding on a brand logo, what you need is a design that is appealing and at the same time conveys your vision. Make sure that your brand speaks volumes about your venture. After all, this is how your business would be identified by the end users.
Starting your business and working to make it succeed could be a bumpy ride. However, with perseverance and hard work, you can surely accomplish your dreams.
A mother of two, my dream of building a career came true when I identified my gift for writing. A writer by profession and a bookworm by choice, I love reading, watching movies and listening to old hindi music when I am not working.