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Understanding Why Social Media is NOT Working For Your Business

Is social media not working for your business? Are you still struggling to form a social media connection with your customers? You have just haven’t resonated with your audiences and the struggle is still on. The truth is that there are millions of customers out there to respond to the social media are marketing attempts, but the approach may not click for various reasons that you have overlooked.

Why Your Social Media Is Not Working?

Every business around you is gaining its exposure, but not yours. You get to know that these businesses have been implementing various social media techniques. You too have done that but not getting results. Have you ever given thought that something is going wrong and you are not getting it. It is very frustrating, specially when you have left no stone not turned to make that happen.

If you feel like you have tried everything with your social media and have also implemented an expert advice, probably the problem is elsewhere. The problem could be the choice of the social media platform that you have chosen. To find out, let’s have a look:

Know Where to BE

Just because your fellow business friend is using Twitter and Facebook, you can’t assume that the same works for you. Taking a plunge based on what the peers are doing is pointless, unless you have a similar business that engages directly with the respective  target audience. The conventional wisdom says something else.

What have you discovered about the scope? Ever given a thought that the most active community engagement portals in your business industry aren’t social websites at all? They are different forums and message boards. In this case, you have to set your “typical” social media wisdom aside and focus your efforts on the arenas where they get noticed.

Know WHOM You are Talking To

You need to identify which social media platform you are using for targeting your audience. And if that’s the correct one. A recent survey revealed that about 73% of online customers use social media for several reasons, and only 42% uses multiple social media platforms for purely business interaction purposes.
Consider Your Industry CULTURE

If your business belongs to personalized industry for e.g. funeral profession, getting your customers and clients to engage in social website can be challenging. It is unlikely that they will reach out via social media. The best practice to suit their needs of your specific audience is that your social media strategy should follow a different path where the audiences are more amenable to the social conversations.

See WHAT Clicks

Now that you have figured out where your audience meet, you know where to find them and you have set up a virtual shop there. Now let us suppose that you are all set for the new promotion technique and also it is not going to be easy. Well, there are lots of different templates designed for varied social media posts, we recommended trying them and see what clicks for your promotion. Try different things at different times of the day and different days of the week and see how well the audience responds to the same.

The bottom line is simple. If you are struggling with your social media strategy, take a break from the pouting research and advice that promises a quick fix. Rather, opt for a direct path, ask your audience, know what their preferences are, gather data and go with one social media strategy, one at a time.

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I'm a self confessed foodie, king of the kitchen, wannabe anthropologist, technology evangelist , curious, inquisitive & experimental entrepreneur at @DigiLands and an adrenaline junkie. Love spending time with my wife & two young children and faulty KitKats that consist purely of solid chocolate.

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