Be original, be creative – say the bosses. Startup founders who are original thinkers already – pat your back, because you have achieved the impossible!
Creativity is not everybody’s league. Creative people are different. Minds filled with creative and original thoughts make the most impossible of imagery come true on the board and on the screen. Precisely why all the creative geniuses behind brand conceptualization and marketing are fondly referred to as the ‘Mad Men’.
It is not easy to sell a product even with a little imagination. It is even more difficult to sell something with a creative imagination. The idea has to stick, sink in, remembered. Creative talent is an important part of any business. People who envision the brand strategy don’t get that part easy.
So, what happens with the original thinkers? How do they come up with such impossibly fantastic ideas? Renowned organizational psychologist Adam Grant fills the gaps in his Ted Talk. The world of the mystique and the original is laid wide open – their trials, successes, thinking and most importantly, their grand failures that propel further grandiose heights with learning.
How do creative people come up with great ideas? Organizational psychologist Adam Grant studies “originals”: thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals — including embracing failure. “The greatest originals are the ones who fail the most, because they’re the ones who try the most,” Grant says. “You need a lot of bad ideas in order to get a few good ones.”
Let us take a tour with Adam Grant to explore the minds of those who are creative and original.
Published author, dreamer, entrepreneur and believer. When not running Contenuto, her freelance content vendor firm and writing the next novel, Deepa loves to catch up on her favorite US TV Shows. Loves spending quality time with her family and constantly hallucinates some 'me' moments in a far far away Austria.