Stop Dreaming!! Time to Get Practical About Your Startup Name

Let’s be honest, branding your startup is the most exciting yet tough part at the launch. You get to name your baby exactly how you want it – for that you don’t want to take anyone’s opinion into account. But do you think naming a startup without any thoughtfulness will do? You just can’t name anything that rhymes with Millie the Mermaid or Tony Stark. Know that people will know your brand through this name; and it will become your personal identity. Think carefully before naming your startup.


To select right name for your startup is often overwhelming, exhausting and at times a frustrating experience. Obviously, you would love to give a unique name that justifies your startup brand.

I have witnessed my fellow budding entrepreneur friends putting several hours into naming. Unfortunately, the more they think, the more the standards drop. Eventually, they lose all the confidence to even judge the names they were coming up with. There usually comes a point, where they would put a desperation post on the forums saying, “Just need to settle on a name, Can I get some quick feedback”?

There are certain instances where terrible names have doomed the projects before they even started because of wrong naming. We don’t want that to happen with your startup, do we?

Pick the perfect name for your startup by keeping in mind the below mentioned tips:

If you can stick to 2 Syllables
When undertaking a creative process of naming your startup, try to stick to the 2 syllables method. Generally, following these rules result in a great name. Let’s look at some of the best examples:

The above mentioned are all great startups, however there are always an exception, but having names similar to the above makes it easy for people to remember and relate.

Plug your keywords into generators

If you have shortlisted few of the names, enter those keywords into generators to see if there are any quality word combinations available for the generation. The purpose of using these tools is to study the generated results in order to build an understanding of how your keywords can be branded into company names.

Browse through domain portfolios

The importance of doing this is to get inspiration some kick for the names that aren’t based on obvious keywords. For instance, if you are naming a game development company, the obvious names could be or However, in a domain portfolio you will stumble into something more abstract like or, both of these names you will see are relevant for the naming concept but do not contain your keywords. This is the power of the domain portfolios. This way you can exploit new ideas.

Test it out before you expose
Now that you have got a spiffy name, it’s time to parade it up and down the street few times. Pitch your company or product’s name to the friends, family and colleagues. Check their instant reactions and ask for their honest opinion.

Tools to help you create and choose names
Get smart Startup name suggestions using synonyms, suffixes, and prefixes to find the perfect name for your startup.

Impossibility: The best domain name generator ever.
Short Domain Search: Find short, available single-word domain names.
The Name App: Find an available name for your brilliant idea.
Hipster Business Name: Hipster business name generator.
Naminum: Discover a perfect company name.
Wordoid: Pick a short and catchy name for your business.
Domainr: Fast, free, domain name search, short URLs.
Lean Domain Search: Find a domain name for your website in seconds.
Panabee: A simple way to search for domain names, app names, and company names.

Finally ensure that the name passes the T-shirt test – would your friends wear a t-shirt with the same brand on it?

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I'm a self confessed foodie, king of the kitchen, wannabe anthropologist, technology evangelist , curious, inquisitive & experimental entrepreneur at @DigiLands and an adrenaline junkie. Love spending time with my wife & two young children and faulty KitKats that consist purely of solid chocolate.