As an entrepreneur, the one thing that you would vouch by is that making a sales pitch is never easy. No matter how long you have been in business, presenting a new idea to customers and getting them to like the same always seems to be a task. Make no mistake, there is no business minus the sales pitch.
What you need is to learn the right way to make the best ever pitch. Wondering how this can be done? There are a number of ways to do this. Some work, some don’t. However, one way of making the best sales pitch which unbelievably seems to be going great guns is ranting about an idea. Yes! You heard it right. Just rant about it.
Take a look at how you can do this.
Go on a MISSION
Designing creative looking slides and droning on and on about your product seems so passé. Instead, talking about a problem and then offering a solution in the form of your product or service is what will work.
If truth be told, gone are the days when people looked for ways to prevent certain problems. In the modern world, when time seems to be a luxury, solutions are what everyone is looking for. So, if you have a cure for a problem, ranting about it is all that you need to get your customers interested.
PREVENTION and Virtue Don’t Sell
Putting your point across using inconspicuously virtuous gestures and goodness is a thing of the past. In today’s world, it’s only hardcore facts that sell. When making a sales pitch, what you need is facts. You need to inform the audience about how far reached the problem is and what your product or service can do to ease and resolve it completely.
A possible prevention is not what the end users are interested in. The truth is that when you come up with preventive measures, it is only the people who have faced the problems who would relate to it. The rest might not even understand what you are talking about in the first place. However, a possible cure will definitely have more takers.
Rant about the CURE
Goodness and virtue are definitely important in this world. However, they just don’t to seem to have much value in the big bad corporate world. In this world, where profit is all that counts, customers and business owners are looking for products that could cure any inherent problems. A probable prevention though desirable at times might not be something that everyone would want.
Ranting about your business idea that sells a permanent solution rather than a temporary one is what would get more customers interested in your sales pitch. So, go ahead and rant away!!
I'm a self confessed foodie, king of the kitchen, wannabe anthropologist, technology evangelist , curious, inquisitive & experimental entrepreneur at @DigiLands and an adrenaline junkie. Love spending time with my wife & two young children and faulty KitKats that consist purely of solid chocolate.