PEER Network for Content Marketing – How to Use & Benefits

Sharing content and posting campaigns on the social media network is the “in-thing” today. This is how corporate big-wigs and startups are making their presence felt in the end consumer zone. But, how do you know if your campaigns are really working? Are you sure that the content you share is reaching the audience that you have in mind?

Unless your content reaches the niche that it was directed to, all your efforts go to total waste. Creating a peer network is what you need! Thugs tell you how to use the Peer Network and the benefits.

Sharing Content Wisely


When you create a peer network, what you are looking for is a group of people who would be ready to share your content with others to help your organization grow. So, in order to create the best peer network, what you need is to analyze your goals and what you wish to achieve with it. Keeping this goal in mind, decide on the type of content that you would like to float along.

Sharing Made Easy


In order to make the most of your peer network, it is important that you make it easy for your peers to share your content on their channels. You can actually do it in two different ways. The first way would be to post the content on your website and send emails to the peers in your network, coaxing them to give it a personal twist before sharing it with their audience. This would ensure that the content reaches more people. However, this can be tad time consuming.

If you are short on time, you can opt for an automated system. All you need to do is share your links on this platform and an automatic mail would be sent to all the people in your peer network, alerting them to share the links with their audience.

Enhancing the Content Sharing Team

Once your peer network seems to get effective, go ahead and ask the members on your team to look for content that seems to similar to the content posted by you. Setting a target would add a sense of urgency and importance to the same. Encourage them to share these links with you via emails or through an automated system. This will give you ample content to share on your network. With this, you can even go ahead and try your hand at content segmentation that would surely generate more curiosity among the audience.


Expanding your Peer Network

Look for other people within the organization who might be able to help you with sharing of content. These could be people within the other departments. You may also find followers on the social media sites who share your content diligently. Including them in your peer network can actually help in sharing your content more wisely and with the best audience.

Consistency in sharing the content and at the same time not compromising on the originality is what will help you to use your peer network in the best possible way. The more the number of people in your peer network, the more is the chance of your content reaching the right audience. Also, a strong content finding team would be a boon who can come up with the most diverse content from other websites.


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A mother of two, my dream of building a career came true when I identified my gift for writing. A writer by profession and a bookworm by choice, I love reading, watching movies and listening to old hindi music when I am not working.