Business owners and startups always start their publicity first on Facebook. That’s a given, as it’s the easiest way to broadcast products or services. Eventually, they shift to Twitter, Instagram, YouTube and Pinterest to gain more recognition. As the digital age is advancing, many social platforms are coming up. VoxWeb is another such application. These social networking sites are definitely wonderful.
With the growing number of social networks each passing day, how do we determine the ones that are really relevant for the small business? So far, there is no telling, except figuring out with trial and error. Now, we have reached a stage where the important call can be made about the choices.
Going real time, these players are proving to be extremely helpful for small establishments and startups vying for a wider reach.
Today, Snapchat has around 100 million active users and this number is constantly rising every month. With the help of this platform, you can share pictures or videos of 10 seconds to communicate with your customers. Snapchat is a great way to share instant tips and tutorials with your followers. Moreover, coupons and other privileges can also be offered to regular customers. Snaps shared on Snapchat are visible for a short span of time and you can make the most of this feature by having exclusive offers for your Snapchat audience. You can even interact with your followers by requesting feedback on a recently launched product or service. Besides, it can allow your followers to ask you questions too.
At the first mention, Quora seems far away from the traditional social networking sites. No wonder people may not have had a closer look if not there already. This platform can be used to a great advantage by any business. Quora allows users to post questions and look for correct answers. This becomes a great opportunity for small businesses to make a place in the market by answering the questions and then driving the traffic to their website.
Vine is also referred to as “Instagram for video”. You can record video clips of 6 seconds and reach out to your audience in a better way than photographs can. The biggest advantage of using Vine is that you do not need any technical knowledge about editing videos. You can make humorous and interesting ‘vines’ to keep your audience engaged. If your vines impress them, they are sure to be your customer. Sounds great, doesn’t it?
Yik Yak is basically a location based app that can be used to write anonymous posts. Users can write Yaks to reach out to the customers in a particular geographic area. College students and small local businesses are taking help of this useful app to know their potential customers and interest the anonymous users. The benefit of Yik Yak is not in plain publicity but in building a long lasting rapport with the customers through interesting stories.
Digital media is all about content. The better the content, the more publicity you get. These social platforms can surely get you a huge number of leads if you plan your content strategically. While everyone else is busy in the race of getting their Facebook page “sponsored”, you can take the “social platform not taken” and find an unbeaten position on the new site.
The number of new networks will keep growing. If you are a startup rookie, time is always right to make select choices that fit well for your business needs and enhance social selling. Keep your research book open and share the views with us.
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