Understand the usefulness of inbound marketing.
In order to your goals and enhance revenues, you need to make use of effective marketing strategies to spread the word around. You can do this by sending emails and SMS to prospective customers, calling them on their phones and sending them ads online. However, with call blocking, spam folders and ad blocker options, these methods of outbound marketing have little or no benefits in the modern world.
Inbound marketing is what seems to be in thing. This means offering some value to the prospective customers that would encourage them to come forward and engage in business with you.
Here is an insight into what inbound marketing is all about and how startups can use this to improve their revenues.
Why Inbound Marketing?
Gone are the days when cold calling the prospective customers and sending emails was all that you needed to do gain their attention and convert them into your customers. With competition on the rise and many market leaders already having made their mark, customers are not completely keen on trying anything new.
However, a company that offers them anything which may not be quite forthcoming from the established giants may grab their attention. This is where inbound marketing comes into play. The value or service that you offer to these customers may prompt them to buy your products and invest in your company. This is what is really working these days.
Commencing Inbound Marketing
Starting off with inbound marketing is not that difficult. However, before you start, it is important that you understand what this strategy is all about. It deals with offering utmost value to the target audience and not expecting anything from them in return. The best thing about this strategy is that you can execute without spending a lot of money, which is quite contrary to outbound marketing.
One of the best ways to initiate inbound marketing is by starting a blog that is exclusively dedicated to your organization. Posting relevant content would actually give the prospective customers a sneak peek into all that you have to offer. This might prove to be an asset in the times to come and even play an important part in forming the foundation for all the SEO needs of your company. Of course, there are many other ways to engage the end users. This includes infographics, eBooks, mobile apps, webinars etc.
Don’t forget that the strategy you use for inbound marketing should be relevant to your business, your industry and your users.
Outbound Marketing Also Matters
Just because you are going the inbound marketing way does not mean that you should completely chuck the idea of conventional outbound marketing. There are a lot of customers out there who respond better to these strategies. Thus, it would be a good idea to carry on inbound and outbound marketing in tandem.
With inbound marketing being the most popular marketing strategy for the modern corporate world, more and more startups are trying this out to engage new customers and make their presence felt in the market. Since customers are not very keen on opting for a new company, engaging them in a positive way is all that would work for startups and this is what inbound marketing is all about.
A mother of two, my dream of building a career came true when I identified my gift for writing. A writer by profession and a bookworm by choice, I love reading, watching movies and listening to old hindi music when I am not working.