But never to fear, help is here! If you have the money to hire a social media manager or company to handle everything for you then this would be a good idea and would free up your time to do what you do best. If you don’t want to hire a social media manager and want to give it a go yourself then this article is for you.
I have listed 4 ways that could help you manage your social media marketing better; I hope that this will help.
Choose the social media sites that you think you will benefit most from and make your online profile for these strong and 100% complete.
Once you have done this, the next thing to do is to decide on a social media content strategy. This will involve asking yourself how many times you want to post to Twitter in a day or how many time you wish to update your blog. Once you decide on your strategy, stick to it and you will never feel like you are being scattered all around the web.
There are also a lot of online tools you can use now to help manage your social media such as HootSuite which is a free tool that helps you manage and schedule posts across multiple social accounts.
The easiness of using the same post across your chosen platforms is rather tempting but you have to avoid doing this. If you were following a chef on multiple sites but found that he/she kept posting the same recipe on Twitter as on Facebook, you would most probably only visit them on one of their social media profiles.
So therefore try posting your links and thoughts on Twitter and pictures and summary of links of Facebook.
To measure all of your activity, you need to us an analytics tool such as Google. This free online tool will show you information on how many referrals you are getting from social media sites. You can also use a tool called SocialBro which will tell you which countries and cities your followers are from and when they are likely to be online. This can be useful when it comes to deciding when to post to your each of your accounts.
You always have to remember that your followers are real people and have followed you for a reason so keep them interested and convert them into a customer. Use apps such as polls on LinkedIn and Facebook to interact with your followers and value their answers and opinions. Post pictures of employees or your workplace on your profiles so your followers can see a face to a name and can have the correct image in their head when thinking or talking about your business.
Remember: A little bit of thinking before doing anything can help a lot. Quality is much better than quantity. A social media strategy can either build a brand image or destroy it if not done properly.
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