Health and wellness is a growing subject, particularly as web content. Daily life paranoia causes millions of users to type out the symptoms on Google and wait for the word ‘Cancer’ to appear in the results. There is an ever increasing hysteria about health lately, thanks to the unhealthy and crazy lifestyles led. Selfishly speaking, health and medical blogs get great number of hits. Meaning, they are a lucrative source of online business.
Not everybody is a doctor, and very few can randomly blog about autoimmune diseases. It is imperative that while some of the top articles and blogs are usually written by health experts, the rest of them are picked up by some freelance writer sitting in a coffee shop at Mexico and delivering away to the deadline. Most health blogs convey similar information, unless otherwise researched further. Deployment of these blogs happens with a solid backing of references. It is important and critical, that those who blog about ailments and diseases take a personal responsibility while doing so.
Here are five important things to keep in mind while blogging on health and wellness:
Do a First Hand Research
This always works better. By first hand we mean talking to the doctors and experts either face to face or via phone. Take notes and ask important questions. The information that comes first hand from a medical professional is not only accurate, but also updated. Ensure you also make quotes and publish them, crediting the doctor. This approach increases the credibility of your blog like no other.
Do NOT Write Slush and Fluff
Both of the above work awesome for any other niche, but not medicine. Using excessive sentiments, overrated adjectives and unwanted excitement brings down the value of information. Stick to the basics and write keeping the end reader in mind. You would definitely not want amusement cropping up while reading serious stuff about tumors and surgeries.
The information that comes first hand from a medical professional is not only accurate, but also updated.
Keep the Information Authentic
Authentic content is the need of the hour, especially when it comes to health and wellness. While discussing health and ailments, people look at several web portals and not just one. The more authentic your piece is, the better is the traction. There will be returning users on your site, as long as information is recent, accurate and presented with facts.
Do NOT Throw in Your Own Diagnosis
Yes, this happens. People who blog obsessively day in and day out end up forming their own theories and assumptions. Let them not become the main sources for diagnosis and prognosis. You may be an expert blogger, but if you are not a doctor, stay in the line. Write what is factual and what is known. Do not add up your mind in the analysis.
Take Ownership of What You Publish
What you write may become an important referral point for thousands of users. Take complete responsibility and ownership of your content. When in doubt about a Yoga stretch, talk to an expert. What you present may eventually affect lives. Be very careful with the matter.
Writing about diseases and cures is not just an interesting job, it also comes with personal onus. Your blog will be an instant hit only after great care is exercised on what goes out as vital information. Sign up to top medical journals and forums if need be. Make your discussions on the topics very active. Keep in touch with the experts to gather needful information.
A great health blog is an outcome of correct information coupled with personal vision to make lives better.
Published author, dreamer, entrepreneur and believer. When not running Contenuto, her freelance content vendor firm and writing the next novel, Deepa loves to catch up on her favorite US TV Shows. Loves spending quality time with her family and constantly hallucinates some 'me' moments in a far far away Austria.