Cost per acquisition is one of the most important matrix followed by digital marketers & businesses. When the aim is driving sales, the obvious question is to discover the most cost effective and efficient digital marketing tactics that yield results. Below are five enormously effective digital marketing tactics aimed at generating low cost conversions.
One cannot deny the role played by Social Media in terms of sales growth. With the available advertising opportunities, it is incredibly easy to reach out to the targeted audience. It’s going beyond the realms of organic posts and using paid marketing to amplify brand presence online.
Social Media Marketing across all social platforms allows you to adapt your advertising content in the simplest of forms. Right from demographics, places, interests, age groups, professions and goes beyond. You can actually bespoke your ads according to your needs and amplify the ad content to the potential customer base. This indeed checks on your budget but when optimized well the campaign produces optimal results. Social Media Marketing platforms offer various ad formats so that you can really customize the style and message you want to serve your target audience with.
Conventional marketing wisdom long held that a dissatisfied customer tell ten people. But… In the new age of social media, he or she has the tools to tell ten million – Paul Gillin
When your customer is coming back again you have a far higher likelihood of converting the sales. So, if you can methodically understand the customers need – re-engage them & bring them back to your website – you have more chances of closing it. Retargeting ads are offered by Google / AdRoll and can actually put you to stay at the top of mind recall with your potential customers even while they are busy consuming content elsewhere on the internet.
Keep in mind that tapping that initial interest is the key to success. The digital advertising is incredibly cost effective! You have the option to pay per click / per views etc. Re-engagement works and converts.
Since the time Google launched its retragetting / remarketing platform, businesses are taking full advantage and increasing their conversions 300-400% plus – Shibu Shivanandan
Imagine being able to lay down one dollar and being handed back more that $40 — that’s a pretty good investment and one that most people would make. Email provides a $44.25 return on every investment dollar. The simple mantra is to be interesting and relevant. Remember that right email marketing approach that communicates well with the user, engages them with product or service that they need get results.
Exclusive deals and special promotions make a lot of difference in converting sales. If there is no real value in your email campaigns, then they aren’t likely to resonate well with users and produce the type of results most brands seek.
The right Email vendor can make the difference between success and frustration – Jordie van Rijn
Always remember that distributing relevant and valuable content attracts, acquires, and engages a clearly defined and understood target audience – with the objective of driving profitable customer attention and action.
Listen and understand your potential customers, create content that resonates with them! Without a thorough understanding of who your customers are, what they actually want and finally want they receive from your brand – it’s nearly dreadful to foster engagement. Analytics play an extremally important role – look for content that performs the best – look for opportunities – look to fulfil that gap and bingo you have the sales. Leverage all this understanding into meaningful content & continue to add value.
The key to engaging content? Think bigger, bolder and braver. – Ann Handley
Last, but certainly not least, a responsive design is one of the most important digital strategies you can use to help your brand online. It’s surprising to see how many brands still don’t have a website that is optimized for mobile. Yes, that’s true!
So regardless of the device your potential customers are accessing (mobile, tablet or desktop) they are provided with a fully optimized website for their screens.
Chances are that you competitors aren’t making use of responsive designs, which means that they are losing out on potential customers. And, that is where you can stay ahead and take those customers away – Ranjan Saxena
Always remember that to grow your brand online it’s essential that you focus on a strategic approach to digital marketing—and tailor these tactics to help meet the unique needs of your potential customers.
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