When it comes to content strategy, it all boils down to Return on Investment (ROI). After all, this is what helps you gauge the success of your endeavor. Content marketing being the latest buzz in the world of startups, thugs are investing far and wide to come up with high quality, attention grabbing content.
However, most organizations feel that compared to the amount of time and resources that they invest in creating content, the response of the audience is not really promising. If you too are stuck in the same rut, what you need are some amazing ROI strategies that would help in attracting more audience.
Here are some ROI strategies that are bound to work for your content.
Understanding the Market
In spite of all the great content that you continuously post on your site, you don’t get enough traffic. Do you know why? It could be because your content is not reaching the desired audience. Additionally, it could be possible that the content is not engaging enough. What you need to do is analyze the audience and the market and then design content that would be interesting and engage the audience. You also need to look for strategies that would help in promoting the content among a larger audience.
Designing Multi-screen Content
With people these days using different gadgets to access the social media, you need to ensure that your content is designed in such a way that it gets accommodated on all screens, irrespective of their sizes. Lack of multi-screen content would mean losing out on precious audience.
Making the Content Interesting and Readable
When creating content, you need to ensure that it is exciting enough to encourage the audience to go through the whole piece. Give a thought to the headings and sub headings which would make the content easily readable. Focusing on an active tone has its benefits too.
Don’t forget to sum up the content with a nice conclusion. It should cover all the major points and end in a way that the audience can comment and take the discussion further.
Designing Content that is Worth Sharing
No matter how good your content is, getting your audience to share it across platforms is what counts. When planning your content, make sure you design it in such a way that people can go through it easily. Instead of focusing on long paragraphs, incorporate images and graphics that take less time to go through and are easy to understand.
Timing your Content Right
Quality of the content and promoting it on relevant platforms is important. But what is equally important is the need to post the content when it is most likely to come to notice. Also, too much or too little content may just not help. Deciding on a proper frequency of posting is also necessary.
Checking Content before Publishing
Before you go ahead and post content on the website or social media networks, give it a run over. Many a times, in the rush to get things done, you might overlook something important. A last minute check will surely come in handy in evading any kind of goof ups.
Creating a Strategy for Driving Traffic
A lot of audience may land on your content page just by mistake. This cannot be counted as effective traffic. Most may just leave the page without giving it a glance. You need a strategy that would help you promote your content among relevant audience and drive them to visit your page.
Promoting the Content
With complete focus being on creating high quality content, you often overlook the need to focus on the right way to promote it. However, if you want your content to reach the right audience, you really need to give your promotion strategies a thought. Posting on popular social media networks is just not enough. You have to analyze which platforms your niche audience is likely to look at and then plan your strategies accordingly.
Organizing the Sharing List
Once you have decided what platforms are perfect for sharing your content, you need to organize these into a systematic list. Since content varies according to the platform, this would definitely make your work easier in deciding as to what goes where.
Get some Paid Traffic
There is nothing wrong in paying extra bucks to get a few people to read your content. In fact, it has worked for many organizations. With social media campaigns generally focusing on ads and posts, this could actually be a blessing in disguise as in such cases there are more chances of hits converting into a sale.
In order to see better ROI, you need to focus on planning effective strategies and getting them underway.
A mother of two, my dream of building a career came true when I identified my gift for writing. A writer by profession and a bookworm by choice, I love reading, watching movies and listening to old hindi music when I am not working.