If you are entrepreneur, connecting with your customers on a personal level is extremely important. Your job is to let them know about the products and services that you have to offer and collect their feedback. Though there are a number of social media networks that make this job easy, Periscope has off late emerged as a site that can help you connect real personally with the end users.
Very similar to Google Hangouts and Stream, this app has quickly found many takers. Periscope allows you and the users to get to know each other better and create a perfect business interpersonal relationship.
Here are some ways in which you can use Periscope to improve your relation with your customers and thereby increase your revenues.
Adding a Human Touch
One of the best ways to connect with your customers using Periscope is by giving them a peek into the working environment of your organization. This would actually make them realize that your organization is not just a typical startup entity but actually a group of human beings working together to meet their expectations. This is a great way to bond with them on a personal level and ensure longer retention of customers.
Giving Product Backgrounds
End users are generally not aware of what goes on into the conceptualization, development and marketing of a product. This is what makes for quick and easy rejection. However, if the end users are aware of all the pains that an organization goes through to come up with a product, they would be more receptive to it. Using Periscope, you can give the customers a thorough background of your products, propelling them to stay informed and interested.
Offering Product Demo
Most of the marketing strategies and advertisements only have the image of the product or some long spun content. However, there is no practical demonstration about how a product or service would work. This may sometimes be the reason why end users find it hard to accept a product. Using Periscope, you can actually share a product demo with a wide audience which gives them a clear idea as to how to use a product or how a service would work for them.
Taking the Events Live to the Customers
It is not possible to invite all your customers to an event. Other times, there might be customers who are not able to attend the event due to some reasons. However if you want that all your customers and prospective customers are privy to this event, you can do this by sharing it on Periscope. The best part is that with Periscope, you can offer a real time viewing of the event.
Suppose the product you have to offer is something whose operations needs training. A demo or a user manual may just not be enough for the customer to get the hang of operating it. What is required is a full blown training session. However, this may not seem to be a feasible option. Instead you can design a training tutorial and share it with your customers, which would give them a clear idea to the way they need to maneuver the product. This would not only encourage them to pick your product but would also imbibe them with trust.
In order to satisfy your customers and improve their experience, you need to get constant feedback from your customers. After all, this is the only way to analyze whether you are able to meet their expectations and what else they expect from your offering. Thanks to the fact that Periscope allows live chat and real time interaction, you can immediately get feedback from your customers. You can do this by conducting a survey or by one to one interaction.
With Periscope, making announcements about the launch of a new product or of an impending event to your customers is made easy. This helps in piquing their interest in your company and encourages them to keep tabs on you.
You can also use Periscope to provide better customer service to your end users and inform them about exclusive offers on your products. Periscope is definitely going to be one of the best ways to create a personal relationship between business houses and their customers.
A mother of two, my dream of building a career came true when I identified my gift for writing. A writer by profession and a bookworm by choice, I love reading, watching movies and listening to old hindi music when I am not working.