When properly done, the elevator pitch is a powerful tool that highlights the unique aspects of your business while opening the door for additional communication.
An elevator pitch is a conversation, or an ice breaker, that will (hopefully) lead into a deeper dialogue about the functionality, and specialty, of what you and your company can offer.
In practice you typically have just 60 seconds to leave an exciting, impactful and meaningful impression with whomever you come in contact with. So make them count.
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